haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 55 / 478
| Tekijä: | Trauer, B. |
| Otsikko: | Conceptualizing special interest tourism - frameworks for analysis |
| Lehti: | Tourism Management
2006 : APR, VOL. 27:2, p. 183-200 |
| Asiasana: | tourism market segmentation |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the complexities of Special Interest Tourism (SIT) in the early 21st century. A discussion of the SIT phenomenon is presented at the macro-level within a triangular relationship of demand, supply and media. In addition, there is a more specific look at SIT attempting to clarify the term's ambiguity. Finally, a look at micro-level from the consumer's perspective introduces the concepts of enduring and situational involvement, and the nature of the product. |
SCIMA