haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 295 / 478
| Tekijä: | Nevens, T. M. Summe, G. L. Uttal, B. |
| Otsikko: | Commercializing technology: what the best companies do. |
| Lehti: | Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 154-163 |
| Asiasana: | TECHNOLOGY MARKETING STRATEGY MARKET SEGMENTATION COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Just as quality and manufacturing excellence were key to competitiveness in the 1980s, superior commercialization of technology will be crucial in the 1990s. The difference between leaders and laggards in commercialization in the United States, Japan, and Europe is highlighted. The most important factors of commercialization capability are described. Organizations enjoying this capability get products or processes to market faster, use those technologies in products across a wider range of markets, introduce more products, and incorporate a greater breadth of technologies in them. Some ways of building commercialization capability are considered. Some examples of good commercializers are presented. |
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