haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 292 / 478
| Tekijä: | Hanjoul, P. et al. |
| Otsikko: | Uncapacitated plant location under alternative spatial price policies |
| Lehti: | Management Science
1990 : JAN, VOL. 36:1, p. 41-57 |
| Asiasana: | PLANT LOCATION MARKET SEGMENTATION PRICING PRICE POLICY |
| Kieli: | eng |
| Tiivistelmä: | Given a spatial system of clients' demand functions, solution methods are proposed to determine the price(s), the number, the locations, the sizes, and the market areas of the plants supplying the clients in order to maximize the profit of the firm. Three alternative spatial price policies are considered: uniform mill pricing, in which the same price is charged to the clients at the plant door, uniform delivered pricing, in which clients pay the same delivered price irrespective of their locations, and spatial discriminatory pricing, which is such that the firm sets client-specific prices based on their locations. Computational results are reported. |
SCIMA