haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 256 / 478
| Tekijä: | Kreutzer, R. T. |
| Otsikko: | Landerubergreifende Segmentierungskonzepte - Antwort auf die Globalisierung der Markte (International market segmentation concepts) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 4-27 |
| Asiasana: | MARKET SEGMENTATION |
| Kieli: | ger |
| Tiivistelmä: | As a result of globalisation the whole world has to be taken as a market and its segmentation does not necessarily follow national borders. The article presents segmentation criteria which are independent from national affiliation, benefit expectation, life style, traditions etc. |
SCIMA