haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 255 / 478
Tekijä: | Gierl, H. |
Otsikko: | Marktsegmentierung auf der Basis der Preislagenwahl (Market segmentation based on price level) |
Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 48-70 |
Asiasana: | MARKET SEGMENTATION PRICE LEVEL |
Kieli: | ger |
Tiivistelmä: | The article tries to find out what factors determine whether a consumer choses a cheap or an expensive brand of a certain commodity. After grouping of commodities it is revealed that the most important factors - besides income - are attitude towards homework, equality, social contacts, hedonism and narcissism, health, markets, money and publicity. |
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