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Tekijä: | Myers, Ph.N. Jr., Biocca F.A. |
Otsikko: | The elastic body image: the effect of television advertising and programming on body image distortions in young women |
Lehti: | Journal of Communication
1992 : SUMMER VOL.42:3, p.108-133 |
Asiasana: | |
Vapaa asiasana: | Trial, Consequences, Responsiveness |
Kieli: | eng |
Tiivistelmä: | An experimental study revealed the role of advertisements by media as to the ideal body image. Ads may directly cause increase in anorexia nervosa and bulimia. Having finished the experiment authors concluded that even a short viewing (30 min) of TV advertising can alter the women's perception about their body shape. |
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