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| Tekijä: | Blechar, J. Constantiou, I. D. Damsgaard, J. |
| Otsikko: | Exploring the influence of reference situations and reference pricing on mobile service user behaviour |
| Lehti: | European journal of information systems
2006 : SEP, VOL. 15:3, p. 285-291 |
| Asiasana: | mobile phones mobile technology consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | This article examines the way in which users' choices of mobile services are affected by their reference situations and reference prices. Findings show that users cognitive referencing is a powerful factor that have to be considered when usage behaviour in the mobile services market is analysed. |
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