haku: @journal_id 113 / yhteensä: 481
viite: 35 / 481
| Tekijä: | Hagen, A. Amin, S. |
| Otsikko: | Corporate executives and environmental scanning activities: an empirical investigation |
| Lehti: | Advanced Management Journal
1995 : SPRING, VOL. 60:2, p. 41-48 |
| Asiasana: | COMPANIES EXECUTIVES ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | CEOs "scan" their external environments to identify potential opportunities and threats. However, their particular approach to scanning can influence the information they obtain and, in turn, the strategies they formulate. Selected Jordanian and Egyptian CEOs participated in a survey of scanning activities to find out how they related to two major business strategies: differentiation and cost-leadership. |
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