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| Tekijä: | Peeples, D. K. |
| Otsikko: | Instilling Consumer Confidence in E-Commerce |
| Lehti: | Advanced Management Journal
2002 : AUTUMN, VOL. 67:4, p. 26-33 |
| Asiasana: | CONSUMERS ELECTRONIC COMMERCE CONFIDENTIALITY INTERNET |
| Kieli: | eng |
| Tiivistelmä: | Consumers in the U.S. have long been used to shopping without stores, but even confirmed catalog users may need a confidence boost when it comes to E-commerce. The main culprits seem to be highly publicized delivery problems in recent years, and, more important, the Internet's awesome potential for information-sharing. Consumers generally do not want data they provide to an e-commerce site made available to other persons or businesses. Confidence-building measures include providing a statement of ethics and a privacy policy on the home page, subscribing to programs or organizations that require uniform standards of conduct, and providing contact information on the Web site, among others. |
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