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| Tekijä: | Peypoch, R. |
| Otsikko: | The case for electronic business communities |
| Lehti: | Business Horizons
1998 : SEP-OCT, VOL. 41:5, p. 17-20 |
| Asiasana: | ECONOMICS ELECTRONICS INDUSTRY COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | The World Wide Web has accomplished wonders for consumers around the globe by supplying them with quantities of information on every product or service imaginable. It has become a viable marketing channel for most companies selling goods, from financial services to hot sauce. A 1997 study by investment bank Hambrecht & Quist found that 90 percent of companies interviewed were considering creating a WWW site or modifying an existing site in the next year if they had not done so already. |
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