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| Tekijä: | Hu, Xiaohong |
| Otsikko: | The industry of electrical household appliances advances towards maturity (original in Chinese) |
| Lehti: | Economy and Information (c)
1999 : 3, p.38-40 |
| Asiasana: | ELECTRONICS INDUSTRY CONSUMER DURABLES |
| Kieli: | chn |
| Tiivistelmä: | China's electrical household appliance industry has passed through the growing stage of new and developing industry and started to become mature. Typical phenomena are as follows: the speed of growth tends slower; the production capacity becomes surplus; competition for scrambling market shares becomes even more fierce; the difficulty in product development increases; technology inputs increase dramatically and industrial profits and intermediaries' profits fall down. To guarantee the development of the electrical household appliance industry, the following suggestion are brought forward: developing new market space; paying attention to profitability; preventing from blind pursuit of productivity and the expansion speed of sales income; making proper use of brand strategy; avoiding the phenomenon of overspending due to abuse of brands. |
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