haku: @indexterm PRODUCTION SCHEDULING / yhteensä: 486
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| Tekijä: | Hendricks, K. B. Singhal, V. R. |
| Otsikko: | Delays in new product introductions and the market value of the firm: The consequences of being late to the market |
| Lehti: | Management Science
1997 : FEB, VOL. 43:4, p. 422-436 |
| Asiasana: | NEW PRODUCTS PRODUCTION SCHEDULING STOCK MARKETS ORGANIZATIONAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The impact of not meeting promised new product introduction dates on the market value of the firm is empirically estimated in this study. The average "abnormal" change in the market value for a sample of 101 firms around the date when information about delaying the introduction of new products is announced publicly, is estimated here. There seems to be significant penalties for not introducing new products on time. Regeression analyses are used to identify factors that influence the magnitude and direction of the change in market value. The size of the firm, the firm's degree of diversification and the competitiveness of the industry in which the firm operates are statistically significant predictors for the change in the market value of firms announcing delays in the new products introduction. |
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