haku: @indexterm organizational performance / yhteensä: 487
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| Tekijä: | Kumar, K. Subramanian, R. Yauger, C. |
| Otsikko: | Examining the market orientation-performance relationship: A context-specific study |
| Lehti: | Journal of Management
1998 : VOL. 24:2, p. 201-233 |
| Asiasana: | MARKET RESEARCH ORGANIZATIONAL PERFORMANCE ORGANIZATIONAL DECISION MAKING HOSPITAL MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. The authors found that market turbulence, competitive hostility, and supplier power moderated the market orientation-performance relationship. |
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