haku: @indexterm organizational performance / yhteensä: 487
viite: 145 / 487
Tekijä: | Clark, B. |
Otsikko: | Marketing performance measures |
Lehti: | Journal of Marketing Management
1999 : NOV, VOL, 15:8, p. 711-732 |
Asiasana: | Performance measurement Marketing Organizational performance |
Kieli: | eng |
Tiivistelmä: | This article reviews the history of measuring the performance od marketing in the firms, organised around three themes: the movement from financial to non-financial output measures, the expansion form measuring only marketing outputs to measuring marketing inputs as well, and the evolution from undimensional to multidimensional measures of performance. |
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