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Tekijä:Calantone, R.
Knight, G.
Otsikko:The critical role of product quality in the international performance of industrial firms
Lehti:Industrial Marketing Management
2000 : NOV, VOL. 29:6, P. 493-506
Asiasana:PRODUCT QUALITY
ORGANIZATIONAL PERFORMANCE
MANUFACTURING INDUSTRY
Kieli:eng
Tiivistelmä:With the increasing involvement of industrial firms in foreign markets, there is a need for research on the role of specific orientations and strategies in international success. A key lever in the success of any firm is product quality.
SCIMA tietueen numero: 220660
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