haku: @indexterm organizational performance / yhteensä: 487
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| Tekijä: | Fraj-Andrés, E. Martinez-Salinas, E. Matute-Vallejo, J. |
| Otsikko: | A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance |
| Lehti: | Journal of Business Ethics
2009 : AUG II, VOL. 88:2, p. 263-286 |
| Asiasana: | organizational performance environment marketing strategy surveys manufacturing companies Spain |
| Kieli: | eng |
| Tiivistelmä: | This study proposes and tests a model analyzing how the implementation of ecological issues within a firm's marketing strategy and orientation influences organizational results. Collecting data through a survey from Spanish manufacturing firms, it is shown that environmental marketing positively affects firms' operational and commercial performance, influencing their economic results. In addition, environmental marketing is found out to be an excellent strategy to obtain competitive advantages in costs and in product differentiation. Hence, this study agrees with those researchers affirming of environmental strategies positively affecting firm's competitiveness while reducing environmental impact. |
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