haku: @indexterm Automation / yhteensä: 487
viite: 195 / 487
Tekijä:Lu, D.
Kiewit, D.
Otsikko:Passive People Meters: A First Step
Lehti:Journal of Advertising Research
1987 : JUNE/JULY, VOL. 27:3, p.9-14
Asiasana:MEDIA RESEARCH
AUTOMATION
TELEVISION ADVERTISING
Kieli:eng
Tiivistelmä:Several automatic methods of counting people are discussed. The two physical sensing mechanisms are sonar and thermal infrared. The advantages of infrared over sonar are that the measurement process is quieter and the detector can be smaller and cheaper, though it sometimes counts excess people.
SCIMA tietueen numero: 73598
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