haku: @indexterm automation / yhteensä: 487
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| Tekijä: | Ewen, V. Gelszus, R. H. |
| Otsikko: | Der Computer als Befragungsinstrument (The computer as a tool of surveying) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:3, p. 119-122 |
| Asiasana: | INTERVIEWING AUTOMATION |
| Kieli: | ger |
| Tiivistelmä: | The advantages of computer interviews relative to oral, written or telephone interviews: psychological (neutral, anonyme), technical (needs less time, independent from environment, automatic skipping of questions), cost (50 % worktime and 30 % money saving). Where can computer interviewing be implemented with profit? What are the SW requirements? |
SCIMA