haku: @author Smith, P. / yhteensä: 49
viite: 29 / 49
| Tekijä: | Smith, P. Reinertsen, D. |
| Otsikko: | Shortening the product development cycle |
| Lehti: | Research Technology Management
1992 : MAY-APR, VOL. 35:3, p. 44-49 |
| Asiasana: | MANAGERS PRODUCT DEVELOPMENT R&D |
| Kieli: | eng |
| Tiivistelmä: | As techniques like cross-functional development teams and concurrent engineering become widespread, these approaches to shortening development cycles lose their competitive edge. Decisive advantage is likely to come from the techniques competitors are not using. The authors explain that there are other untapped sources of cycle time reduction for R&D managers to exploit. These include opportunities to accelerate the "fuzzy front end", in which half of a typical development cycle vanishes before the team even starts to work. The authors caution against structuring a development process around a company's largest projects because this can excessively delay smaller ones. |
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