haku: @indexterm Sugar industry / yhteensä: 49
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| Tekijä: | Darwent, Ch. |
| Otsikko: | How a black hole became a Halo |
| Lehti: | Management Today
1994 : MAR, p. 64-66 |
| Asiasana: | MANAGEMENT SMALL BUSINESS SUGAR INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Sugar-replacement products were big in the late 1970s. For the then Holgate, life was sweet. Then came the Cambridge Diet, the low-cal calamity that shed pounds from the company's profits. Humbled, Holgate became Halo, and the fattening process began afresh. The author describes the process of this transformation. Holgate used Rowntree's cash and product-development facilities to hitch its own commercial wagon to a passing nutritional star: slimming products. |
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