haku: @author Smith, P. / yhteensä: 49
viite: 18 / 49
| Tekijä: | Smith, P. |
| Otsikko: | From experience: reaping benefit from speed to market |
| Lehti: | Journal of Product Innovation Management
1999 : MAY, VOL. 16:3, p. 222-230 |
| Asiasana: | INNOVATION MARKETS PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Many companies have gained great benefit from a speed-to-market program. Others have tried but failed to achieve measurable, sustained value. Still others have not even tried, being concerned about adverse consequences. This article helps newcomers decide how to approach time to market. It first addresses some common fears about development acceleration, such as increased project expense and lapses in quality. |
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