haku: @indexterm ALCOHOLISM / yhteensä: 49
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| Tekijä: | Nelson, J. P. Young, D. J. |
| Otsikko: | Do advertising banks work? An international comparison |
| Lehti: | International Journal of Advertising
2001 : VOL. 20:3, p. 273-296 |
| Asiasana: | Advertising research Alcoholic drinks industry Alcoholism Brewing industry Health economics |
| Kieli: | eng |
| Tiivistelmä: | The authors study bans on broadcast advertising in 17 OECD countries for the years 1977-1995, in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse. |
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