haku: @indexterm PRINTING INDUSTRY / yhteensä: 49
viite: 2 / 49
Tekijä: | Consterdine, G. |
Otsikko: | Distributing print exposure: a new planning tool |
Lehti: | Admap
2004 : NOV, VOL. 39:10 (455), p. 46-48 |
Asiasana: | media selection newspaper advertising printing industry United Kingdom |
Kieli: | eng |
Tiivistelmä: | How can print media planning be improved? The article submits a survey that has important implications for mixed-media campaigns. A new planning tool is introduced and it is outlined, how the data it provides can help media planners. |
SCIMA