haku: @author Taylor, A. / yhteensä: 49
viite: 18 / 49
| Tekijä: | Taylor, A. |
| Otsikko: | The new drive to revive GM |
| Lehti: | Fortune
1990 : APR. 9, VOL. 121:8, p. 34-41 |
| Asiasana: | CAR INDUSTRY MARKETING COMPETITIVENESS |
| Kieli: | eng |
| Tiivistelmä: | Profile of General Motors and its CEO. Market share. Auto operations. Sales. Japanese market gain. Auto workers' grievances. GM car quality. Styling. Investors insistence on better performance. Top management. GM's internal financial report. Losses on production. Profits on trucks and older lines. Impact of rebates on profits. Buyers among aging baby-boomers. Views of market analysts. Plant modernization. Reduction in white-collared work force. GM's product development system. Dealers and problems. Autonomy needed by car divisions. Graphs indicate GM market share, sales, profits, stock price, earnings per share, employees, and a Box gives an interview with the GM president. |
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