haku: @indexterm Health / yhteensä: 491
viite: 231 / 491
| Tekijä: | Maruca, R. |
| Otsikko: | How do you grow a premium brand? |
| Lehti: | Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 22-43 |
| Asiasana: | BRANDS EXECUTIVES HEALTH |
| Kieli: | eng |
| Tiivistelmä: | Entrepreneur Gordon Johnston has enjoyed 15 years of succes with his elite transition fitness clubs. Now that competitors are offering similar but lower-priced packages and transition's membership is aging, Gordon fears the company is loosing its edge. To move his company into the next phase, he is considering opening corporate satellite clubs, starting a relationship with a midpriced hotel chain, downscaling, or simply holding the line. |
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