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| Tekijä: | Boni, F. |
| Otsikko: | Framing media masculinities: Men's lifestyle magazines and the biopolitics of the male body |
| Lehti: | European Journal of Communication
2002 : DEC, VOL. 17:4, p. 465-478 |
| Asiasana: | Markets Health Publishing industry Periodicals Sociology Communication Gender Life style Italy Europe |
| Kieli: | eng |
| Tiivistelmä: | Over the last few years, there have been more and more men's lifestyle magazines being published. This article aims to understand this recent phenomenon through an analysis of the Italian edition of Men's Health, the most important men's lifestyle magazine in Italy. The main hypothesis is that the recent and growing success of Men's Health in the Italian magazine market is a reflection of men's changing gender relations and identities. The work is based on a media frame analysis of the Italian edition of Men's Health: discourse analysis is used to identify the different textual frames producing the discourse on men's lives and bodies, while a series of focus groups identify the audience frames. |
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