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| Tekijä: | Khurana, A. Rosenthal, S. R. |
| Otsikko: | Integrating the fuzzy front-end of new product development (Neue Produkte; Produktentwicklung) |
| Lehti: | Sloan Management Review
1997 : WINTER, VOL. 38:2, p. 103-120 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified customer needs, a well-defined product concept, and a project plan can severely hamper new product development. An examination of 11 companies aims at improving the effectiveness of the front-end process. This study highlights best practice based on an assessment of 7 critical activities. The authors describe an approach for creating a successful process and present a checklist for front-end practice. |
SCIMA