haku: @author Armstrong, J. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Armstrong, J. Brodie, R. |
| Otsikko: | Effects of portfolio planning methods on decision making: experimental results |
| Lehti: | International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 73-84 |
| Asiasana: | PORTFOLIO MANAGEMENT DECISION MAKING PLANNING |
| Kieli: | eng |
| Tiivistelmä: | Subjects (n 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six administrators ran experiments on 27 occasions in 6 countries over a five-year period. Information about the BCG matrix increased the subjects' likelihood of selecting the project that was clearly less profitable. Of subjects exposed to the BCG matrix, 64% selected the unprofitable investment. Of subjects who used the BCG matrix in their analysis, 87% selected the less profitable investment. |
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