haku: @author Dorenbeck, B. / yhteensä: 5
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| Tekijä: | Dorenbeck, B. |
| Otsikko: | Niedrige oder hohe Preise? Prewisbestimmung bei der Einfuhrung neuer Markenartikel (Low prices or high prices? Pricing of new branded goods) |
| Lehti: | Markenartikel
1992 : NR. 2, p. 44-46 |
| Asiasana: | BRANDS PRICING |
| Kieli: | ger |
| Tiivistelmä: | Economists on price. Price as a mediator between supply and demand. Cost calculation as a foundation for price policy. The concept of appropriate profit. Three possible pricing strategies: following competitors' prices, setting prices low, setting prices high. Price discrimination. Price and the product cycle. Pricing as constituent of the marketing mix. |
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