haku: @author Unger, F. / yhteensä: 5
viite: 3 / 5
Tekijä:Unger, F.
Otsikko:"Werbedruck": wieviel ist erforderlich, wie bestimmt man ihn? (Advertisement density: how much is necessary and how we determine it)
Lehti:Markenartikel
1992 : VOL. 54:6, p. 306-312
Asiasana:ADVERTISING EXPENDITURE
Kieli:ger
Tiivistelmä:The article analyses the factors influencing the amount to be spent on publicity of a certain product. Among them we find: consumer behaviour, complexity of the publicity message, product involvement of consumers, the intensity of publicity with competitors, the number of potential consumers to be contacted.
SCIMA tietueen numero: 110234
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