haku: @author Qiang, Yongchang / yhteensä: 5
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| Tekijä: | Qiang, Yongchang |
| Otsikko: | Thinking of the strategy for China's export markets (original in Chinese) |
| Lehti: | Intertrade (c)
1992 : 4, p.14-17 |
| Asiasana: | INTERNATIONAL MARKETING EXPORTS MARKETING STRATEGY CHINA |
| Kieli: | chi |
| Tiivistelmä: | China has established the export market system with Hong Kong and Macao as the central market, Japan, the United States , Canada and European Common as the leading market and developing countries, the Soviet Union and East European countries as the supplementary markets. China's export markets are wide in distribution but uneven in development, and export trade is too concentrative. The strategy for export markets in the 90s is: to reform the foreign trade system, to set up a global sales network , to stabilize the central markets, to develop the leading markets, to start the supplementary markets, to optimize the commodity market structure and to develop new products. |
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