haku: @author Robert, M. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Robert, M. |
| Otsikko: | Times change, but do business strategists? (Planungssystem) |
| Lehti: | Journal of Business Strategy
1993 : MAR-APR, VOL. 14:2, p. 12-15 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | While USA firms were losing strategic ground to Japanese and German companies, organizations and individuals throughout American business theories: portfolio matrix techniques, competitive advantage techniques, shareholder value techniques. While these techniques held great initial promise, we know now that they had some inherent problems: all of these approaches are conceptually flawed. |
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