haku: @author Chandra, C. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Spanner, G.E. Nuno, J.P. Chandra, C. |
| Otsikko: | Time-based strategies: theory and practice |
| Lehti: | Long Range Planning
1993 : AUG, VOL. 26:4, p. 90-101 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Firms are realizing that to sustain long term competitive advantage, business strategies have to be linked to functional strategies. Time provides this missing link. A time-based model of strategies is described. Time is used in conjunction with other strategies to offer a strategic mix which best suits various market segments of a company's product portfolio. In this way, companies may create a prolonged record of success and be highly focused to market needs. |
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