haku: @author Blackett, T. / yhteensä: 5
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| Tekijä: | Blackett, T. |
| Otsikko: | Brand and trademark valuation: what is happening now? (Bewertungsmethode) |
| Lehti: | Marketing and Research Today
1993 : MAY, VOL. 21:2, p. 111-113 |
| Asiasana: | |
| Vapaa asiasana: | WARENMARKE |
| Kieli: | eng |
| Tiivistelmä: | In this paper the author describes the most recent developments in the use of brand valuation. After a brief history of the way brands have come to be valued as company assets, the paper then considers some of the implications for the future arising from the way in which brands are now valued. |
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