haku: @author White, P. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Hindle, P. White, P. Minion, K. |
| Otsikko: | Achieving real environmental improvements using value/impact assessment (Neue Produkte; Produktenentwicklung) |
| Lehti: | Long Range Planning
1993 : JUN, VOL. 26:3, p. 36-48 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK, MARKETING, BETRIEBLICHER UMWELTSCHUTZ, WERTANALYSE |
| Kieli: | eng |
| Tiivistelmä: | The framework of a systematic approach for achieving 'more from less' is discussed. This means more value and performance in products which use less resources and produce less waste. This framework (a value/impact assessment) requires the use of testing and consumer research to determine the value of a product. It is also suggested that a full range of marketing techniques needs to be used to ensure that the environmentally improved product sells in replacement of its poorer competitors. |
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