haku: @author Pine, B. J. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | Pine, B. J. Victor, B. Boynton, A. C. |
| Otsikko: | Making mass customization work (Massenfertigung, Auftragsfertigung) |
| Lehti: | Harvard Business Review
1993 : SEP-OCT, VOL. 71:5, p. 108-119 |
| Asiasana: | |
| Vapaa asiasana: | FERTIGUNGSORGANISATION, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Scores of companies, including Toyota, Amdahl, Dow Jones, and Motorola, have been trying to become mass customizers: businesses that produce individually customized goods or services art the cost of standardized, mass produced goods. Leaders of mass customization organizations never know exactly what customers will ask for next. All they can do is strive to be more prepared to meet the next request. To that end, mass customizers are forever changing and expanding their range of capabilities. |
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