haku: @author Siu, W. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Siu, W. |
| Otsikko: | Marketing education in China: a status report |
| Lehti: | Journal of Teaching in International Business
1994 : VOL. 5:4, p. 35-50 |
| Asiasana: | EDUCATION MARKETING CHINA |
| Kieli: | eng |
| Tiivistelmä: | This paper depicts the marketing education in the People's Republic of China. The evidence presented in this paper seems to indicate that marketing education in China is still at a growth stage and further development is necessary and desirable. Chinese marketing educators should consider seriously shifting their vocational training orientation to decision-making direction in their course planning and curriculum development. Creative teaching methods should be used. |
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