haku: @journal_id 1184 / yhteensä: 5
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| Tekijä: | Katsanis, L. |
| Otsikko: | Do unmentionable products still exist? An empirical investigation |
| Lehti: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 5-14 |
| Asiasana: | MARKET SEGMENTATION MANAGEMENT PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. The paper describes empirical research based on a cross- sectional survey of 248 subjects which provides a taxonomy of these products. Objectives of the research were to determine if unmentionable products still exist. |
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