haku: @journal_id 1184 / yhteensä: 5
viite: 4 / 5
| Tekijä: | Lantos, G. |
| Otsikko: | Faculty internships: a means to bridge the academician/ practitioner gap |
| Lehti: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 15-30 |
| Asiasana: | ACADEMIC STAFF WORK EXPERIENCE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Faculty internships in business organizations are becoming a popular means to satisfy the criticism that too many business professors lack recent, relevant experience. The paper offers encouragement to, and reasons for, marketing educators and business people to consider seriously faculty internships as a means to bridge the gulf between marketing education and business practice. |
SCIMA