haku: @journal_id 1184 / yhteensä: 5
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| Tekijä: | Hufker, T. Alpert, F. |
| Otsikko: | Patents: a managerial perspective |
| Lehti: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 44-54 |
| Asiasana: | MANAGEMENT PATENTS MARKETING MIX |
| Kieli: | eng |
| Tiivistelmä: | Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. The article presents an overview and analysis of patents to help educate managers on this topic. It also discusses patent application, patent strategy, patents and marketing mix, and patent control. The objectives of the study are marketing mix, patents and product management. |
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