haku: @author McDonald, G. / yhteensä: 5
viite: 5 / 5
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| Tekijä: | McDonald, G. Roberts, C. |
| Otsikko: | Product piracy: the problem that will not go away |
| Lehti: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 55-65 |
| Asiasana: | COPYRIGHT PRODUCTS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The phenomenon of product piracy, when examined against different cultural, social and developmental needs may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. The paper outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice. |
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