haku: @author Hoffman, K. / yhteensä: 5
viite: 1 / 5
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| Tekijä: | Siguaw, J. Hoffman, K. |
| Otsikko: | The effects of distribution fees on channel relationships within the USA |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 21-36 |
| Asiasana: | USA DISTRIBUTION DISTRIBUTION CHANNELS |
| Kieli: | eng |
| Tiivistelmä: | The recent transfer of channel power and control to middlemen within the USA has resulted in efforts to divert intermediary overhead costs to manufacturers in the form of distribution fees. This article seeks to develop a conceptual framework which identifies the antecedents and consequences distribution fees via a review of secondary source material. In addition, a related propositional inventory is developed to facilitate future primary research in this area. |
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