haku: @author Yoon, E. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Levy, J. Yoon, E. |
| Otsikko: | Modeling global market entry decision by fuzzy logic with an application to country risk assessment |
| Lehti: | European Journal of Operational Research
1995 : APR 6, VOL. 82:1, p. 53-78 |
| Asiasana: | OPERATIONAL RESEARCH COUNTRY RISK FUZZY SETS |
| Kieli: | eng |
| Tiivistelmä: | The research introduces a fuzzy logic framework to support global market entry decision. The authors present a fuzzy evaluation method to handle recursive problematical issues arising from the imprecision conveyed by natural language , such as inaccurate measures, ambiguous facts, subjective analyses, and imperfect decision rules that characterize the market-entry decision-making process. The components of the method are described. |
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