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| Tekijä: | Berman, S. J. |
| Otsikko: | USA Memories: the secrets of successful competitive analysis |
| Lehti: | Planning Review
1991 : NOV-DEC, VOL. 19:6, p. 28-35 |
| Asiasana: | |
| Vapaa asiasana: | KONKURRENZFORSCHUNG, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | All too often, management fails to establish a strategic context for the competitive analysis it commissions. When this happens, the study is not likely to be particularly useful. Instead of helping to set the long-term strategy of the company, the study will probably just gather dust. However, done correctly, competitive analysis can play a crucial role in strategy formulation and implementation. It then becomes a powerful tool that draws a realistic competitive picture of the present, and uses that picture to understand the most likely make-up of the future. |
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