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| Tekijä: | Flanagan, P. |
| Otsikko: | Getting the paper out of the marketing and sales pipeline (EDV-Einsatz) |
| Lehti: | Management Review
1995 : JUL, VOL. 84:7, p. 53-55 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, ABSATZMANAGEMENT, AUTOMATISIERUNG |
| Kieli: | eng |
| Tiivistelmä: | By automating your sales and marketing administration, you can reduce a company's single biggest bottleneck and increase your customers' satisfaction. The author of this article describes how 4 different companies did just that. |
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