haku: @author Sambharya, R. / yhteensä: 5
viite: 3 / 5
| Tekijä: | Sambharya, R. |
| Otsikko: | The combined effect of international diversification and product diversification strategies on the performance of U.S.-based multinational corporations |
| Lehti: | Management International Review
1995 : VOL. 35:3, p. 197-218 |
| Asiasana: | USA STRATEGY INTERNATIONAL |
| Kieli: | eng |
| Tiivistelmä: | Multinational corporations (MNCs) pursue the dual strategies of product diversification and international diversification and attempt to achieve a combination which results in optimal worldwide performance. hypotheses were generated and tested by analyzing data on 53 U.S. MNCs. Multiple measures of both product and international diversification were used. An inverse relationship exists between product diversification and international diversification. |
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