haku: @author Zhang, Rui / yhteensä: 5
viite: 5 / 5
« edellinen | seuraava »
| Tekijä: | Zhang, Rui |
| Otsikko: | China's enterprises: International competition and marketing performance (original in Chinese) |
| Lehti: | Hubei Social Sciences (c)
1995 : 2, p.21-23 |
| Asiasana: | COMPETITION INTERNATIONAL COMPANIES CHINA |
| Kieli: | chi |
| Tiivistelmä: | To participate in global competition effectively, an enterprise is to pay attention to the improvement of its own administrative quality and external environment SUPER-guided marketing concepts must be held to ensure a participation in the global competition from a high starting-point. The "famous brand" project should be sped up. Creative marketing should be advocated so as to enhance enterprises' marketing skills and push a head the "strategic revolution" of marketing. |
« edellinen | seuraava »
SCIMA