haku: @author Ingene, C. / yhteensä: 5
viite: 4 / 5
| Tekijä: | Ingene, C. Parry, M. |
| Otsikko: | Coordination and manufacturer profit maximization: the multiple retailer channel |
| Lehti: | Journal of Retailing
1995 : SUMMER, VOL. 71:2, p. 129-152 |
| Asiasana: | RETAILING PROFIT MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | This paper explores wholesale pricing behavior within a two-level vertical channel consisting of a manufacturer selling through multiple independent retailers. The authors demonstrate the existence of a two-part tariff wholesale pricing policy, common to all retailers, that fully coordinates the channel. They then show that the manufacturer can generally obtain greater profits by setting a unique two-part tariff pricing policy that does not coordinate the channel. Finally, the authors show that the fixed-fee component of either two-part tariff determines channel breadth. |
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