haku: @author Ingene, C. / yhteensä: 5
viite: 2 / 5
| Tekijä: | Ingene, C. Parry, M. |
| Otsikko: | Channel coordination when retailers compete |
| Lehti: | Marketing Science
1995 : VOL. 14:4, p. 360-377 |
| Asiasana: | RETAILING MANUFACTURING TARIFFS |
| Kieli: | eng |
| Tiivistelmä: | This paper explores channel coordination by a manufacturer that sells through competing retailers and that treats these retailers equally, as required by the robinson-Patman Act. The authors show that, in general, there exists no single two-part tariff with a constant per-unit charge that will duplicate the behavioral results (i.e., prices, quantities, and channel profits) that are obtained by a vertically integrated system; that is, the channel cannot be coordinated except in the trivial cases of identical or noncompeting retailers. |
SCIMA