haku: @author Dolan, R. J. / yhteensä: 5
viite: 1 / 5
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| Tekijä: | Dolan, R. J. |
| Otsikko: | How do you know when the price is right |
| Lehti: | Harvard Business Review
1995 : SEP-OCT, VOL. 73:5, p. 174-176,178,180-183 |
| Asiasana: | |
| Vapaa asiasana: | PREISPOLITIK, KOSTENERFASSUNG |
| Kieli: | eng |
| Tiivistelmä: | Too often when managers think about pricing, the first question they ask is: what should the price be? In fact, what they should be asking is: have we addressed all the considerations that will determine the correct price? In this article the author describes two broad qualities of an effective pricing process and provides 8 steps to enable managers to develop and utilize such a process. |
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